One Instagram post
Every commenter was automatically sent my primary lead magnet, adding 10,000–12,000 people to my email sequence from a single post. The tool behind it costs around $15 a month.
Business coaching for coaches & consultants
Get (an additional) 10+ Inbound Inquiries per Week (every week)
The Consistent AF program is for coaches, consultants and small business owners who are done with feast or famine. Together, we build your Inbound Machine: a simple system that keeps bringing clients to you, even when you're fully booked.
It's the exact system behind my own 6-figure personal brand, built without a big team, without exhausting launch cycles and without posting five times a day and praying.
Free workshop with instant access, plus my 4,000+ Viral Hooks Vault.
570K+Audience across Instagram, LinkedIn & YouTube
36M+Content views in a year
18,000+Comments on a single post
6-figurePersonal brand, built organically
Are you a coach or consultant?
I built the system I wish someone had given me.
I spent years watching coaches and consultants, many of them brilliant at what they do, stuck in the same exhausting cycle.
One month flush with clients, the next month scrambling. Throwing money at “experts” who promised the world and delivered a Canva template. Posting random content, hoping today would be the day someone slid into their DMs ready to buy.
I know, because I lived it too. And I got sick of it.
So I stopped guessing and built a system. One that brings in a consistent flow of inbound, high-ticket inquiries without cold DMs, without exhausting launch cycles and without posting five times a day and praying.
It's the exact system I used to build a 6-figure personal brand. I run it as a busy mum of two, with no team behind me other than my husband, James. And it's the system I now teach inside the Consistent AF Program.
You don't need more content. You need a system that doesn't stop when you stop.Lucy GilmourFounder, Consistent AF
Why coaches get stuck in feast or famine
It's not a talent problem. It's a systems problem.
Almost every coach I speak to is held back by the same three problems. Here's what we replace them with.
We've all lived it. You get busy, so you stop marketing. The work dries up, you panic, and you throw everything at LinkedIn and email until clients come back. Then it happens all over again.
- Instead of: A chaotic inquiry systemBuild: One high-converting landing page and lead magnet
- Instead of: Feast-or-famine lead flowBuild: A consistent lead flow you can turn up or down
- Instead of: Zero follow-upBuild: Automated follow-up across email, Instagram and Facebook
- Instead of: Posting five times a day and prayingBuild: A simple schedule: log in once a week
- Instead of: Back-to-back discovery callsBuild: Qualify and close in the DMs, no sales calls
The Inbound Machine
Three pillars. One goal: 10+ inquiries a week.
Not in one good week. Every week. Each pillar replaces one of the problems above, and together they keep working when you're busy.
-
Your high-converting landing page & lead magnet
One page, one job. We follow the Rule of 1: a lead magnet that collects emails in exchange for an irresistible free resource, and a high-converting landing page (HCLP) built to turn traffic into inquiries. My own landing page, built on this exact formula, is responsible for hundreds of thousands of dollars in sales.
- Proven HCLP template
- 8 conversion boosters
- A frictionless inquiry form
-
A consistent, controllable lead flow
Think of it as a dial you can turn up or down. A 7-day Quick Wins campaign gets your existing network moving first. Then LinkedIn GNC (Grow, Nurture, Convert), built around my 20/10/5 engagement system, and Instagram ANC (Attract, Nurture, Convert), using approved automation, keep targeted prospects flowing to your landing page.
- Quick Wins 7-day campaign
- LinkedIn GNC
- Instagram ANC
-
Automated follow-up & omnipresence
It takes around 8 touchpoints before most prospects reach out, and most coaches simply don't have time to follow up. So we automate around 30 of them across email, Instagram DMs and Facebook. You show up everywhere in a way that feels natural, and it runs until you press pause.
- 20-email nurture sequence
- Instagram DM automation
- Facebook remarketing
-
The No-Call Close System
When the inquiries start coming in, you need a way to handle the volume. I qualify and convert the vast majority of my high-ticket clients entirely in the DMs, and I'll show you how to do the same: educate prospects upfront, filter out time-wasters and convert the people who are ready.
- No-Call Close DM Playbook
- No more “quick Zoom chats”
Proof, not promises
It works in my business. And in theirs.
Quick Wins campaign
I've seen coaches pull 13 inquiries on day one of the 7-day campaign, and 25–30+ across the full week.
Took his monthly recurring revenue from $10k to $35k.
Grew his following from 4k to 30k using just a handful of these techniques.
Now getting more inquiries than he knows what to do with.
Client-reported results. Individual results vary.
Who it's for
Built for coaches and consultants.
If you're a coach, consultant or small business owner who wants a predictable flow of inbound, high-ticket inquiries without a big team, without a huge time commitment and without chasing people on Zoom calls all day, this is for you.
You don't need anything “ready” to start:
- No website needed
- No existing LinkedIn audience
- No marketing team
We build the entire campaign from scratch, together. Then we start at 10 inquiries a week and dial it up to 20, 30 or 40+ once the foundation is set.
Everything you need to build your Inbound Machine
- Step-by-step training on LinkedIn GNC and Instagram ANC
- The Quick Wins 7-day campaign
- Your HCLP and lead magnet, built from proven templates
- My full 20-email nurture-and-convert sequence
- Plug-and-play Instagram message and automation sequences
- The No-Call Close DM Playbook
- Fill-in-the-blanks templates for every part of your campaign
- A private community, with me in there to support you
Consistent AF FAQs
Your questions, answered.
How much time do I need?
The effort is in the setup. Build it once, then keep it ticking over. Once it's running, maintaining 10 inquiries a week takes around 20–30 minutes a day, or 60–90 minutes a week if you batch it. You can delegate or outsource it later.
I don't have a team. Can I make this work?
Yes. I don't have a marketing team and, until recently, didn't even have an admin assistant. The campaign is largely hands-off: post three times a week on LinkedIn (I'll show you how to schedule weeks in advance, for free) and set up your follow-up using my templates.
Do I need a website or a big audience?
No. You don't need a website, an existing LinkedIn presence or anything “ready”. We build the entire campaign from scratch, together.
Are there any extra costs?
A few, all monthly software subscriptions. LinkedIn Premium or Sales Navigator is highly recommended, and the Instagram automation tool costs around $15 a month. Against the revenue from 10 weekly inquiries, it's nominal.
How is the program delivered?
You get immediate access to the system, the bonuses and the community. The training is broken into modules you work through at your own pace, and it stays available on demand.
What's in the free workshop?
I walk you through the Inbound Machine: the three problems keeping most coaches stuck in feast or famine, and the three pillars that replace them. You'll also get my 4,000+ Viral Hooks Vault as a free gift.
Your next move
Ready to build your Inbound Machine?
Watch the free workshop and see exactly how I get (and maintain) 10+ inbound inquiries every week. Plus, grab my 4,000+ Viral Hooks Vault, free.
Looking for job search support instead? Explore my career coaching