Show up as yourself
Share useful ideas and let people see the person behind the expertise.
About Lucy Gilmour
I was a recruiter first. The coaching came later.
Hi, I'm Lucy. I spent ten years running a recruitment agency and executive search firm, then found myself helping people get hired. Somewhere along the way, other coaches started asking how I'd built my own business.
None of it happened because I discovered some secret trick. There was plenty of trial and error, an awful lot of real life happening in the background, and eventually a few simple systems that actually worked.
50+Countries worked across in recruitment
10 yearsRunning my own search firm
Top VoiceLinkedIn · Job Search Strategies
1,000+Professionals using my frameworks
Before the coaching
Ten years on the hiring side of the table.
Long before Career Growth with Lucy existed, I ran my own recruitment agency and executive search firm. For ten years, recruitment was my world: working with employers, finding the people they wanted to hire and seeing what actually happened behind the scenes when decisions were made.
But it all started in my bedroom. I'd quit my job with no backup plan and a newborn son. Looking back, probably not the smartest plan I've ever had. But I'd made the decision, and I knew I had to make it work.
I faced more rejection than I could ever have imagined. There were times I ended up in tears. More than once, actually. But I had a purpose, and that was my son. He was the reason I kept going, even on the days when it felt like nothing was working.
I worked across international markets, including technical and professional roles, and spent years in executive search. I learned that the best person for a role isn't always the person who gets hired. Often, it's the person who has made their value easiest for the decision-maker to understand.
I saw how much great experience could get buried in a CV, how easily candidates could become invisible behind an online application and how important the conversations outside the formal hiring process could be.
That's the experience I bring to career coaching. It isn't theory from a certification course. It's knowledge earned on the hiring side, working with the people making the decisions.
Recruitment
10 years running my own recruitment agency and executive search firm, including executive-level hiring.
2023
Started coaching professionals and executives on how to position themselves and navigate the job market.
Then
Built a large audience by sharing practical career advice, everyday-life content and what was working behind the scenes.
Today
Two sides of my work: career coaching through Career Growth with Lucy, and business coaching through Get Consistent AF.
The switch to coaching
From finding people for jobs to helping people find their next role.
In 2023, I started executive career coaching. The shift made sense: after years helping companies make hires, I had a very different perspective on why capable professionals were struggling to get noticed.
I didn't want to tell people to keep applying and hope for the best. I wanted to show them how to get clear on what they were right for, explain their experience in a way employers understood, and get in front of actual decision-makers.
That became the foundation of Career Growth with Lucy: practical strategies, honest feedback, better positioning, direct outreach and interviews that feel like conversations rather than exams.
Today I work predominantly with experienced professionals, directors, VPs and C-suite leaders, including many clients in the United States, as well as others around the world.
The business I didn't plan on
How I ended up coaching other coaches.
As Career Growth with Lucy grew, my content was never just perfectly staged videos or polished business advice. Sometimes it was a bit of everyday-life B-roll with an observation, a lesson or something useful I wanted to share.
People saw the personality and the content. What they didn't necessarily see was the simple, repeatable system behind it: showing up consistently, communicating something worth paying attention to, and having the right follow-up and automation in place.
I learned a lot of that through doing it, getting things wrong, fixing what wasn't working and trying again. I also got increasingly frustrated by the constant stream of marketing hacks and tricks being sold as the answer. Most of them weren't the answer for me.
What worked was much less exciting, but far more useful. Do the basics properly. Keep doing them. Then use systems and automation so you don't have to rely on remembering every follow-up or starting again every Monday.
Other coaches and consultants began asking how I was doing it. That was the unexpected route into business coaching, and eventually Get Consistent AF, where I help people turn their own expertise and content into a more consistent way of attracting clients.
Make it repeatable
Build a simple content and client-acquisition rhythm rather than chase the latest hack.
Let systems help
Use follow-up and automation to make consistency manageable as the business grows.
What I do now
Two businesses. The same practical mindset.
One helps experienced professionals become visible to the people who hire. The other helps coaches and consultants become visible to the people who buy. Both are about clarity, relevance and doing what works consistently.
For professionals
Career Growth with Lucy
Career clarity, positioning, hiring-manager outreach, interviews and salary negotiation, built on what I learned from inside recruitment.
Explore career coaching →
For coaches & consultants
Get Consistent AF
Simple, repeatable content, messaging and follow-up systems designed to help coaches and consultants generate consistent client enquiries.
Explore business coaching →
A few things I believe
Useful beats impressive.
I like straightforward advice, a good reason for doing something and a plan that works in real life. Whether we're talking about getting a senior job or getting more clients, I'm not interested in making things complicated just to make them sound clever.
I'll tell you what I think, explain why, and expect you to do your part. I don't sugar-coat much, but I do care about helping people make progress.
And while I talk a lot about business and careers, there's always a real person on the other side of those conversations, with a life happening outside the work.
The common thread
Understand your audience. Explain your value. Keep showing up.
That's just as true when you're trying to get in front of a hiring manager as it is when you're trying to attract the right clients to your business.
In the conversation
Some interesting conversations along the way.
I've also been invited into conversations about careers, business and technology, including the AI Adoption Summit in London in June 2026, where I interviewed Liz Kendall, then Secretary of State for Science, Innovation and Technology.
It was a brilliant opportunity to ask questions about how AI is changing the world of work. And yes, I brought my questions on my phone.
Beyond events, I share practical career advice on YouTube, LinkedIn and Instagram, and have appeared in podcasts and published case studies.
AI Adoption Summit 2026LinkedIn Top VoicePodcasts & interviews
Away from the screen
There's always more going on than the business.
I share glimpses of everyday life because that's genuinely part of who I am. I'm a mum, a business owner and someone who knows that a perfectly organised workday isn't always how life goes.
I can be direct about work, but I don't think that means things need to be serious all the time. I like practical conversations, a bit of humour and people who are willing to give things a go.
The photo at the top of this page is a reminder of that. It's not a polished marketing moment. It's real life, with work happening alongside everything else.
Where to go next
Here for your career, or for your business?
Whichever brought you here, I hope you leave with something useful. And if you'd like to work together, here are the two places to start.