How to Get Coaching Clients on LinkedIn

You get coaching clients on LinkedIn by posting proof of your work, not content that only gets reach. I use a simple story, lesson, offer framework, give people one easy way to inquire, then check for a good fit in the DMs. On a good post, that has brought me up to 20 inquiries within an hour.

I get clients from LinkedIn all the time, and it's not complicated. Here's exactly how I do it.

A lot of coaches copy the big creators. They see a post with thousands of likes and assume that's what they need to be writing.

But reach and conversion aren't the same thing.

Don't get me wrong, viral content can be great. It gets attention onto your profile. But viral content alone won't turn anyone into a paying client.

Motivational posts are the classic example. They're often very popular, and they don't cut it as your only technique on LinkedIn.

What you need is a mix of three post types. I call it LinkedIn GNC (Grow, Nurture, Convert):

• Grow: posts that get your attention and get you seen by new people

• Nurture: posts that build interest and make the right people want to know more

• Convert: posts that turn that interest into paying clients

Most coaches only ever post to grow. Then they wonder why nobody buys.

My converting posts are built on proof of my work. I share a client's success, and I use the same three-part structure every time.

I tell the story of a client's success. What were they struggling with, what changed, and what result did they get?

I share the lesson to be learnt from what they did. It might be that they switched their technique, or stopped doing something that wasn't working.

This is the part the reader takes away, even if they never work with me.

Then I present my offer, which is my coaching program, to show them how to do exactly the same.

Here's the shape of it:

• Story: “[Client] came to me [struggling with problem]. [What changed.] [The result they got.]”

• Lesson: “The difference? They [the one thing they did differently].”

• Offer: “If you want to do the same, my [program] shows you exactly how. DM me ‘ready’ and I’ll send you the details.”

The story is the proof. The lesson gives value. The offer tells people what to do next.

If you're posting regularly and still not getting clients, the problem is usually what you post, not how often. That's what I fix inside the Consistent AF Program.

If you don't have client success stories to share yet, use a different framework: problem, agitate, solution.

Name a problem your typical client has. Be specific. Use the words they'd use to describe it.

Highlight what will happen if that problem doesn't get fixed. What does it cost them? What does it look like in six months if nothing changes?

Present the solution, which is your offer.

Here's why this works. If you can describe someone's problem better than they can describe it themselves, people automatically assume you have the solution.

You don't need a stack of testimonials to sell. You need to understand your client's problem better than anyone else.

A great post is wasted if people don't know what to do next. I keep my inquiry system very simple. There are two ways in.

People DM me my trigger word, which is “ready”. It's quick, it's low effort, and it tells me straight away that they're interested in working with me.

My website is listed on my profile. People land on my landing page and make an inquiry there.

Both routes lead to exactly the same process.

When someone inquires, I reply and ask them a few questions. I typically start with:

• What are you looking to achieve?

• What have you already tried?

• How has that worked?

• What will happen if things don't change?

There's more to it than that. The full DM process is something I share inside the program, but those questions are where every conversation starts.

I'm checking two things:

• Is there a good fit?

• Can I actually help them?

If the answer to both is yes, I give them access to get started.

It's normally a very easy close, because I'm not pushing anyone. I'm simply helping them get to the solution they already want.

If I don't think I can help someone, I turn them away. If their expectations don't line up with what my program delivers and how it works, I'll say it plainly: “Look, I don't think I'm the best fit.”

It's a nice position to be in. And weirdly, the more I try to push people away, the more they try to qualify themselves in.

I've had posts using the story, lesson, offer framework bring in up to 20 inquiries within the space of an hour.

I take every one of them through the same inquiry system in the DMs: qualifying questions, check the fit, then give them access.

I close around 25 to 30% of those people straight in the DMs, on a $3K offer.

No sales funnel. No posting ten times a day. One post built on proof, a simple way to inquire, and a clear fit check.

Yes. I get coaching clients from LinkedIn all the time. The key is posting proof of your work, like a client's success story, with a clear offer, rather than relying on posts that only get likes and reach.

It can get attention, but it shouldn't be your only type of post. Motivational posts are often popular but rarely convert. Mix posts that grow your reach with posts that nurture interest and posts that convert that interest into paying clients.

Yes. I close around 25 to 30% of inquiries straight in the DMs on a $3K offer. I ask a few qualifying questions, check there's a good fit and that I can help, then give them access to get started.

Use the problem, agitate, solution framework. Name a problem your typical client has, show what happens if it isn't fixed, then present your offer. If you describe the problem better than they can, people assume you have the solution.

• Reach isn't the goal. Posts that convert are.

• Use story, lesson, offer to share proof of your work.

• No client stories yet? Use problem, agitate, solution.

• Give people one easy way to inquire, like a trigger word in the DMs.

• Check the fit, and only take on people you can genuinely help.

So look at your last ten LinkedIn posts. How many of them were built to get a client, not just a like?

Explore the Consistent AF Program →